"Good creative work is just undetected plagiarism"

It’s the end of week two, and our first full week at SCA, and I just can’t believe how much we’ve learnt already. 

In all honesty, I didn’t know what to expect when I joined, but I just knew in my gut that it was the right decision and I’m glad to report that still hasn’t changed. It’s weird for me to say, but I’m sat here surrounded in streams of paper covered in doodles and mind maps for a potential new agency name, while simultaneously attempting to rap lyrics for a song we’re producing. I think it’s safe to say I won’t be getting a record deal anytime soon, but look out for 50 Eggz coming to Spotify and iTunes next week!

The Agency Visits

This week has been jam-packed with workshops, masterclasses and agency visits. It was great to visit Havas, Frank PR and Droga5 on Wednesday, all of which were so drastically different to each other. 

The Havas building was like a 5 star hotel on steroids - the maze of hidden rooms, panoramic views, amphitheatre and array of gorgeous furnishings really made it an enviable place to work. Havas have the RB account, which has brands such as Dettol, Air Wick, Durex and Cillit Bang. A little tip for anyone looking to work there, the CD Elliot Harris advised that the best way to get his attention would be to create a great campaign for a product within the RB product range. 

Next was Frank PR, which was an open-plan office occupying one floor of a building in Camden. The first thing you noticed when you walked in was their incredible array of awards, they really were impossible to miss - every single wall was plastered in them! Their meeting room was made up of fairground waltzer cars with their copyrighted term ‘Talkability’ written across the back wall in a playful circus typeface. Andrew Bloch, the founder of Frank PR told us that they liked their meeting rooms to be memorable, and it has previously been a bedroom with several beds, and a beach with real sand (maybe not the most practical design). 

It was very interesting to listen to Andrew’s presentation on Frank PR - before then I didn’t really understand what a PR agency was. They essentially do a lot of social listening to hit on trends quickly, and get people talking about the brands they work for. Some of their PR stunts included: leaving a “Welcome to Jurrassic Park” sign on the Muirfield Golf Club, which was holding a vote about whether or not women should be allowed on the golf course; and greeting Donald Trump in Scotland with a Mexican band; both of these achieved worldwide coverage for Paddy Power, and only resulted in one arrest, a small price to pay really for that much media attention… so I'm told!

Last but certainly not least was Droga5 - we were greeted by ex-SCAers Teddy Souter and Frazer Price who has been working there as a creative team for 2 years now, and have had several adverts make it to screen, for brands including Rustlers and Kwiff. 

Droga5 felt like a great environment to work in, everyone was friendly and up for a laugh, but the one thing that really stuck with me was how they spoke about defending their work, even to the point where they’ve fired a client who didn’t have the same vision as them. This is something I dreamed of doing several times when I worked as a Designer, it’s just great to hear that the management there really do try to protect creative ideas. 

"Good creative work is just undetected plagiarism" 

Friday was a full-day masterclass with Mark Palmer, who had us all hanging on his every word. He taught us so many new creative techniques, and how to think laterally to come up with fresh and exciting ideas for any brief, as well as how to extract the information you need from a client to really get down to the core of the problem that needs to be solved. 

Mark assured us that with regular practice, our brains will be trained to think laterally as a reflex, and our ideas will flow easily. He also shared with us some of the places he finds inspiration, because at the end of the day, “good creative work is just undetected plagiarism”.

Then came reflections, the final part of each week where we all share our thoughts and what we’ve learnt, over a bottle of cheap vodka. This week, the theme was “SCA tattoos”, so here’s my offering:

reflection_001.jpg

We then all gathered at the Market House for our end of week drinks, as is tradition, and it was just so great to talk to so many people and hear about all the ideas they have. I have truly been blown away by how many brilliant creative thinkers are on this course, and it’s such a wonderful environment to be around and absorb. 

One thing I feel incredibly lucky about, is that I already have a good knowledge of Adobe software, having worked as a Designer for 3 years. There’s so much to do, and so many new methods and processes being thrown at us, I honestly don’t think I could cope with learning Adobe on top of all of that. 

So that’s a wrap for this week, I’m off to find my inner-rapper for our song and music video… I have absolutely no idea what I’m doing, haha!