Reflection of the week

This one comes from a conversation I had earlier today with Olly Markeson, who is a Brand Strategist at Virgin.

Not only has Olly demystified the secrets and role of a strategist and planner for me, but he also gave me some solid advice that was passed on to him - a bad advert feels like falling down a flight of stairs, there's just layers and layers of information. Aim for 'one step' to make a great and simple ad.

Build the tension, then pop the balloon.

Thanks Olly!